Former Audi SA head moves to Ford as sales director

2nd May 2024 By: Irma Venter - Creamer Media Senior Deputy Editor

Former Audi SA head moves to Ford as sales director

Ryan Searle

Ford South Africa has appointed Ryan Searle as its new sales director, effective May 1.

Searle joins Ford after six years as the head of Volkswagen passenger sales where he was responsible for sales and market share performance for its South African dealer network, including sales strategy and demand planning for the various sales channels.

He has held various senior positions within the Volkswagen group in South Africa, including heading up the Audi sales division from 2002 to 2004 and managing Volkswagen marketing from 2005 to 2008.

Following that he was the head of Audi South Africa to 2014, followed by a three-year stint as the head of Audi Taiwan.

Searle holds a Bachelor of Social Science from the University of KwaZulu-Natal, as well as an honours degree in Economics.