Evershree Mathadeen has been appointed the new Channel Director, Secure Power for Anglophone Africa at Schneider Electric. With a successful distribution and channel sales career spanning almost 20 years, Mathadeen brings a wealth of knowledge and expertise to this highly competitive segment of the market. Mathadeen previously held senior positions at Eaton Corporation and Parker Hannifin.
In her role, Mathadeen will be leading the channel business for Secure Power in Anglophone Africa which include Schneider Electric’s comprehensive range of products such as uninterruptible power supplies (UPSs), cooling solutions, racks and accessories, power distribution as well as software and services.
In light of Anglophone Africa expanding ICT marketplace which includes the massive growth of datacentres, Schneider Electric and its channel partners are well positioned to offer tailored solutions and expertise based on both global and local expertise and support.
“Our channel partners form a critical part of Schneider Electric’s business. The Anglophone Africa channel plays an all-important role in driving growth and expanding our market reach. To this end, I hope to further strengthen our channel model, re-emphasising our commitment to our channel partners, integrating them as brand ambassadors whilst recognising their expertise across our Secure Power value proposition,” says Mathadeen.
“Ultimately, our channel partners’ entrenched expertise enables us to, as a vendor, effectively reach our various target markets. Schneider Electric has been collaborating with the channel for decades and throughout we have consistently developed new programmes that enhance our partnership within our value channel model,” she concludes.