Occupational risk management services provider MICROmega Holdings’ subsidiary NOSA has concluded a five-year co-branding agreement with work apparel manufacturer North Safety Products Africa, a division of the global North Safety Products group.
The agreement will result in about 275 000 NOSA-branded hard hats being sold in South Africa every year.
“This is the third agreement NOSA has concluded with suppliers of personal protective equipment (PPE). The other two agreements comprise a five-year contract with safety footwear manufacturer Bata Industrials, which is co-branding its entire safety footwear range, and a ten-year contract with overalls and workwear manufacturer Bull Workwear.
“Since the rebranding, more than 1.2- million Bull-NOSA-branded PPE garments have entered the market every year,” says NOSA MD Justin Hobday.
“Over the past 60 years, NOSA has become synonymous with stringent health and safety compliance. Every time a worker puts on the PPE clothing, they will see the NOSA logo and this will hopefully affirm what the NOSA safety systems represent in the workplace,” he notes.
He adds that NOSA has been supplying PPE to South Africa for over 50 years.
“The ongoing investment in product development and improvement ensures that North Safety Products meets customer expectations and international standards and specifications,” says North Safety Products Africa national commercial manager Louis Antonopoulos.
He adds that NOSA was an obvious choice for North Safety Products Africa to partner with as it has a strong brand in the safety industry and this lends credibility to North Safety Products Africa’s products.
“There is more pressure on companies to priortise occupational health and safety in the workplace. As a result, there has been increased demand for NOSA’s products and services which has, in turn, contributed to the company’s growth and diversification,” says MICROmega Holdings CEO Greg Morris.
He adds that NOSA will receive royalties for the use of its branding on the PPE, but, more importantly, these initiatives will hopefully improve the health and safety performance of companies across Africa.