The rental business – particularly in the capital equipment market – is not an easy one. Yet, this is an area where the Goscor group has excelled. Both subsidiaries and specialist rental companies, Goscor Rental (GR), which focuses on warehouse materials handling equipment, and Goscor Access Rental (GAR), which focuses on work-at-height equipment, are flying and their two respective heads give an insight as to why.
GR offers world-class material handling equipment and service to rental customers. “The rental period could be from a day to 24 months,” says GR GM Rory Lord. He adds that the company also sells quality, refurbished material handling equipment. Lord attributes his company’s success to excellent overall service and innovative solutions.
“Firstly, we deal with the best possible equipment – mainly Crown and Doosan -which have outstanding reputations in the industry – and we offer world-class support, all at affordable rates. Our main focus is on making it easy for our customers by offering tailor-made solutions specialising in the short to medium-term scenario,” says Lord. GR’s product range includes electric warehouse material handling equipment, from power pallet trucks to reach trucks and order pickers to a full range of 3- wheel and 4-wheel electrics forklift. It also includes a full range of internal combustion equipment from 1.8 t to 16 t forklifts.
“We can match equipment to almost any required warehouse materials handling application. A good example of this is our recent solution for farmers in the Western Cape where almost 50 units were supplied to different fruit farmers over a six-month period. The entire process worked like clockwork and saved the famers significantly on their bottom lines,” says Lord.
Meanwhile, GR expanded its short-term rental fleet to just over 1 000 units on a national basis, and now operates in Gauteng, KwaZulu-Natal, Eastern Cape and Western Cape. GAR supplies mobile elevated work platforms (Mewps) as well as Telescopic Handlers and light-weight material lifts to all industries on both long- and short-term contracts.
GAR MD Dean Jones says that the company’s robust 110% growth in the past financial year is owed to the delivery of the highest service levels and continued innovation with respect to product offerings to customers.
“This includes innovation in both machines and financial structuring. We have total packages that suit our customers’ specific needs and through this personalised approach we build long-term, sustainable partnerships with our customers and all our stakeholders,” he says.
On the product front Jones says that the new Genie SX 180 57 m Telescopic boom lift launches a new class of ultra big boom lifts allowing customers to use self-propelled equipment as opposed to truck mounts, while the new 36 m Teupen crawler Boom lift, which can reach between 15 m and 36 m, allows customers to access the most difficult-to-reach areas in buildings and complexes without damaging the floors. “Both these innovative products have generated exceptional interest countrywide,” Jones says.
Meanwhile, GAR continues on its expansion trail. After having acquired Cape Town-based African Access in 2013, one of the largest independent access rental companies in South Africa, its recently opened greenfields branch in Pinetown, KwaZulu-Natal, is performing beyond expectations.