Last month, automotive manufacturer Mitsubishi Motors Corporation announced that it will introduce a new design for the interior and exterior of about 5 000 dealer stores globally.
The move is based on the new brand message ‘Drive your Ambition’, initiated in October last year, and is intended to provide a better customer experience in a high-quality retail environment and to strengthen Mitsubishi Motors’ brand image.
The striking new design features black, white and grey colour schemes with red dynamic lines as an accent. The uniform design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership.
The architecture reflects the new corporate and visual identity, with a dynamic slope as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experience, while the cars are presented to make sure they are seen as the stars.
“Our brand is evolving and we need to reflect this in each and every customer touch point,” says Mitsubishi Motors global marketing and sales division senior VP Guillaume Cartier.
He notes that implementing the new dealer identity is to ensure that customers experience a consistent ‘Mitsubishi-ness’, including the look and feel, and service quality of Mitsubishi Motors globally.