Software developer HandyMAP reports that the market for global positioning system (GPS) software for mobile phones is growing.
The company explains that the cost of GPS devices is higher compared with that of mobile phone software.
HandyMAP says that the company is experiencing growth in the local GPS software market. The support from the local market for its products allows the company to provide updates of map information. The company offers free GPS map updates at least twice a year, and also reports that only a few local companies provide com-prehensive map coverage.
Mobile technology advance-ments are enabling better com-patibility with GPS software in a range of cellular phones and personal digital assistants (PDAs).
HandyMAP supplier PDAShop.co.za regional manager Kun-cheng Tu says: “GPS devices being expensive can be attributed to recovering brand and advertising costs. “Although some GPS devices have additional software features, such as a frequency modulation transmitter or a Bluetooth module, it does not warrant high prices.”
Tu says that there is a hidden cost for software and hardware upgrades with GPS devices.
“Most people only realise the cost of upgrading after the first year. “Devices fast become out-dated, particularly with all the road developments in South Africa.”
HandyMAP software is compatible with a wide range of cellular phones and pocket personal computers, and can be registered for several devices.