Electrical manufacturing company Legrand South Africa, part of the Legrand Group, is hopes to capture a significant share of the South African market with its plastic-based electrical products.
Legrand South Africa national sales manager Timothy Mountjoy says that although Legrand has been manufacturing polyvinyl chloride (PVC) products for many years, the international performance of these products is driving the popularity of the companies products. He adds that the complete solution offered by Legrand South Africa works in its favour.
“Legrand is a project-focused company that focuses on getting its products into the market though the specifications of industry professionals,” says Mountjoy. He adds that the company offers a complete solution for any commercial building or leisure project from the power skirting, networking power distribution, and protection, to switches and sockets.
Mountjoy reports that Legrand has produced plastic-based products for both domestic and industrial use.
The domestic range of products includes a range of switches and sockets, as well as distribution boards that have a plastic fascia, as well as the associated circuit breakers. Mountjoy reports that the most popular domestic products are the Legrand mosaic switch-and-socket range, as well as the distribution linear prefabricated (DLP) power skirting. He adds that both ranges are compatible with each other as the mosaic accessories fit into the frames for the power skirting.
Mountjoy attributes the popularity of the mosaic switches and sockets to the aesthetics of the product, “The mosaic switch-and-socket range offers a European look which is very aesthetically pleasing,” says Mountjoy. He adds that the DLP range of power skirting is popular in the coastal towns because of it noncorrosive qualities.
Legrand’s industrial range of products includes cable marking systems, plugs and sockets, indicator lights and push buttons, to terminal blocks, as well as slotted trunking.
Legrand embarked on a substantial marketing drive to launch its plastic-based electrical products into South Africa during 2007. Mountjoy adds that these products have distinct advantages for companies in the industry.
“The main advantage that the Legrand plastic-based products offer customers is safety. As plastic is a nonconductor of electricity it becomes safe to work with, and the customer is further protected by the fact that no metallic parts are exposed,” says Mountjoy.
He adds that a further feature of the products is that the colour consistency in the product is retained. The white, grey or beige colour remains the same years after installation, when additions may be required.
Although Legrand’s range of plastic products are not new, Mountjoy believes that there are opportunities for Legrand on the project side of the market.
Legrand offers tailor-made solutions to both the industrial, commercial, and domestic markets.
The company opened its South African subsidiary in 1985, and has since developed a comprehensive distribution network across Southern Africa.
The company’s mission is to become an electrical solutions company with innovative solutions and services, from the most common functions such as protection, distribution, control of electricity, through to integrated systems and the management of electrical installations and information networks in homes, offices and industries.
Legrand markets a diverse product range and a tailor-made solution package for the distribution of power and data. The company’s offering goes from switches and sockets to home automation solutions.
In cable management, the company carries a complete system of trunking, columns and false flooring, which is synergetic with its data network structural cabling offering.